About this site
This is the start of a guide that will help us keep the brand consistent as we implement our new brand assets across the company. A strong foundation fosters a resilient brand and keep those who come across it inspired. The goal is to give you the tools you need to help extend the WayBetter brand to our core products and help us execute our work at a standard we’re proud of. This set of guidelines is meant to not only propel us forward in achieving our mission, but to do it in style. As we grow over time, these guidelines will evolve with us.
Our Values
People inspires us to create.
Optimism gives us energy.
Play helps us invent.
Meaning makes us steadfast.
Brand Principles
Constant curation of content and brand elements will help the brand feel more cohesive and compelling. White space is your best friend.
Be uplifting and positive in
tone and messaging through visuals and copy. Cheer on the world.
Infuse the sense of play at thoughtful moments and make people smile. Play opens up wonder and experimentation and it is a way for us to innovate.
We work to better the lives of others and invest in human relationships across all our touchpoints. Our users inspire us every day to make better products.
